Powered in partnership with the largest US Summer Camp Channel
Concept Overview
Action sports — skateboarding in particular — have always extended beyond the board. They represent a cultural movement rooted in music, art, individuality, and fashion.
Skate fashion evolved from underground street culture into a global influence embraced by major fashion houses. Yet at its core, skate style has always been about authenticity, creativity, and doing it yourself.
Through the visionary leadership of Pierre André Senizergues (Founder of Etnies) and his original skate brand Altamont, V-Skillz introduces a hands-on DIY Fashion experience designed specifically for U.S. summer camps.
This program empowers campers to create, customize, and express themselves — transforming fashion from consumption into creation.
OPTION 1
DIY Fashion Clinic (On-Site Experience)
A hands-on, instructor-led experience where campers design and build their own custom fashion piece in a guided workshop environment.
What Campers Learn
Foundations of cut-and-sew techniques
How to envision and template a design
Upcycling and repurposing garments
Creative confidence and self-expression
The philosophy of DIY culture
Sample Projects
Each clinic centers around one custom piece, such as:
A vest created from recycled sweatshirts and classic tees
A custom beanie made from fabric scraps
Reconstructed tees with paneling and graphic layering
Accessory pieces using shoelaces, trims, and found materials
Outcomes
Campers leave with:
A unique wearable piece of their own creation
Basic sewing and customization skills
A deeper understanding of sustainable fashion
Confidence to continue creating independently
OPTION 2
DIY Fashion Camp Package (Self-Run Model)
For camps that prefer to run the workshop with their own staff, the DIY Fashion Package provides all necessary materials and curriculum tools.
1
Design templates and pattern guides
2
Recycled raw materials
Tees, sweatshirts, laces, trims, fabric scraps
3
Sample finished pieces
4
Step-by-step instructional video
5
DIY Philosophy & Vision video from Pierre André
6
Curriculum outline for 1–2 hour workshops
7
Workshop setup guide
(Sewing machines not included.)
This format allows camps to implement the program flexibly within existing arts or specialty programming.
Educational & Development Goals
This program supports:
Creativity & artistic exploration
Sustainable thinking (reuse & recycle)
Independent problem-solving
Technical skills (cutting, sewing, construction)
Self-expression through design
Confidence building
Fearless artistic identity
It blends art, entrepreneurship, sustainability, and action sports culture into one meaningful experience.
Clinic Logistics & Format
Structure
10
Campers per instructor
2hr
Sessions
Adjustable based on project complexity
3–4
Clinics per day per camp
Provided by Clinic Team
Sewing machines
Templates
Raw materials
Structured curriculum
Professional fashion educator (Altamont-approved talent)
Provided by Camp
Adequate indoor space
Tables & seating
Electricity access
Camper scheduling
Camps may choose between:
Fully staffed Altamont-led clinics
DIY Package using camp educators
Creativity. Rebellion. Re-use. Self-expression. Make Your Own.
This is not just a fashion workshop.
It is an introduction to culture-driven creativity — where campers design for themselves, by themselves.
Core Values & Positioning
About Us: Strategy Meets Soul
1
Real Experience
From remote Pacific islands to urban backstreets where culture takes shape, we've been where movements happen.
2
Authentic Approach
We don't just market; we help brands find their line and ride it with purpose.
3
Lasting Impact
We build what lasts by blending strategic thinking with cultural insight, creative execution with community understanding.
Our Mission
To help brands move with purpose, by blending strategy and storytelling, creative execution and cultural insight. We craft programs, build partnerships, and design experiences that stay with people. We create activations that don't just generate impressions, but forge emotional connections that endure long after the event ends.